Brazil’s 2016 election was extremely turbulent. There was the big rise of the extreme right wing and an attack to the country’s minorities. We were tasked with creating a social media campaign that didn’t affiliate with any
party but rather the ideology that minorities must resist in order to exist. “Rexistência”, a play on words between existing and resisting, is a social media based movement that creates a platform for these minorities to be heard. We developed a series of campaign assets including stickers, free downloadable posters and a manifesto.