Digital Experience
 

Problem: Mount Sinai wanted to create a unique launch for a series of digital online tools, designed to provide patients information when, where, and how they need it — helps relieve stress and overcome the barriers to accessing care as a demonstration of the We Find a Way brand proposition.

 

Solution: Two short animations that empathizes with a diverse mix of New Yorkers on their home environment. The storyline, color palette and illustration style all help the audience understand the relief the digital experience provides on their day-to-day lives.