Brazilian client Ana came to us with the need of creating a brand identity for her online pottery shop. Her work is largely influenced by nature, therefore we came up with the slogan “creating with nature", where the brand uses the four natural elements, fire, earth, air and water as primary inspiration. The idea behind the concept comes from the process of creating each piece. Creation requires
the clay as primary material, taking out air pockets from the clay before molding it with water and, finally, bringing it to the fire in order to finalise the piece, thus utlising the four elements.